Merchandising in Real Estate
The three ingredients in the recipe for success!
Have you ever noticed the racks and stacks of colorful merchandise displayed near the checkout lane of your grocery or department store? Known as "impulse" displays, they catch your attention, making you consider one last selection "on impulse." This kind of merchandising works because it grabs your attention when you literally have your money in your hand.
Merchandising is important in real estate, too. When selling your home, choose an agent who understands the concept, and demonstrates a history of merchandising homes by positioning them favorably in the eyes of prospective buyers.
Three ingredients produce successful merchandising:
- An attractive product
- The right price
- Exposure to buyers
First, you must offer an attractive product - a home in excellent condition. Your real estate agent provides tips to make your home stand out.
You must also price your home fairly. That means it must be at, or sometimes below, fair market value. Your agent researches local market information to help you arrive at the right price.
The third ingredient - exposure to buyers - is your agent's challenge. If you offer a home in dazzling condition at the right price, you may expect an aggressive marketing plan, targeting all potential buyers, as well as other real estate agents who bring their buyers. Ask your agent about merchandising your home. It really makes a difference.